Ep 164: CRNA Entrepreneurship in Aesthetics and Wellness

If you’ve ever considered being your own boss and building a business that can supplement or replace your CRNA income, there are paths out there that our peers are paving. One of those people is Mariann Trice, CRNA, ARNP, who transitioned to an independent practice after working more than 30 years in the medical field. Today she’ll tell us about her journey into entrepreneurship, the continuing education process, and why aesthetics and wellness have become a booming business.

Click the timestamps below to help you navigate through the many topics we discussed.

On This Episode:

As your CRNA career grows and evolves, there might come a time when you want to explore entrepreneurship. Whether you’re trying to increase your earnings or take back more of your own time, entrepreneurship can be a great option for many people.

Since CRNAs often work independently, transitioning to a business owner makes a lot of sense. If it’s something you thought about before or hope to do in the future, then today’s guest will provide a lot of great information about what it takes.

Mariann Trice, CRNA, ARNP, worked as a registered nurse for more than 30 years and her anesthesia journey began about 15 years ago. In 2016, she and her husband moved to Washington and that’s where she began an independent practice. Now she works full-time in a CRNA-owned and CRNA-only group (Paceline Anesthesia) and launched a small business in aesthetics and wellness one year ago called Luminosité Aesthetics and Wellness, PLLC.

During our conversation, we’ll talk about the ups and downs of entrepreneurship and the education that never stops when you’re trying to build a career. We learned a lot during the show and hope you do as well.

As you get started on the episode, keep an ear out for these topics:

  • How she found an interest in anesthesia during a trip to Guatemala.
  • Why she decided to start this new aesthetics and wellness business.
  • The new career required continuing education and training.
  • Why the training offered by CRNAs was far superior to what others were offering.
  • Her biggest challenges when setting up the business.
  • How the pandemic helped her prioritize her life and career.
  • Stats on the aesthetics market and how quickly it’s growing.
  • The rise of ‘Bro-tox’ – how men are using aesthetics more often.
  • Can you replace CRNA income with aesthetics?
  • How much time and effort it takes to launch and build a business.
  • Why schedule flexibility is one of the best rewards from starting the new business.
  • Learning about social media marketing and outsourcing it

Check it out the interview at the top of the page and use the timestamps to help you navigate through the many topics we discussed. 

3:47 – Background on our guest today

6:02 – Move to Seattle

8:26 – A W2/1099 offer she received

10:22 – Launching her new business

12:21 – Additional training required

14:39 – 3 CRNAs that offer training courses

18:40 – Biggest challenges in this journey

21:14 – Starting during a pandemic

23:19 – Market is booming

24:37 – Pandemic’s impact on the industry

26:03 – ‘Brotox’

30:24 – Income

37:52 – Limitations

41:51 – AANA advocacy

47:56 – Biggest reward

51:36 – Social media marketing

55:43 – Final thoughts






Start Here

“The market for aesthetics is booming. Booming. If you are thinking about it, now is the time.”

-Mariann Trice, CRNA, ARNP





CRNA History

The Legacy of Florence McQuillen, the AANA’s First Executive Director

Our historical series continues today with a detailed look back on the life and career of Florence ‘Mack’ McQuillen, the first executive director of the AANA and someone who held the position for nearly a quarter century. We’re excited to have Nancy Bruton-Maree, CRNA, and Sandy Ouellette, CRNA to tell us about how she helped shape the association and why she was considered by some to be a ‘benevolent dictator.

CRNA Careers

Nurturing Knowledge with Thanks

As we celebrate another Thanksgiving, we want to show our appreciation for an organization that does so much for CRNAs. Many people don’t know about the AANA Foundation’s purpose and why it’s important to individual CRNAs working in the OR, but they play a critical role in supporting and growing the profession. Today we’ll spend time with Executive Director Nat Carmichael and Treasurer Mike Anderson, DNP, CRNA to learn more about the best kept secret in our profession.




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J. Cross CRNA
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This podcast is very well put together. I love the hosts Sharon & Jeremy, they do a fantastic job at presenting topics as well as getting great speakers on the show! This is my morning commute podcast everyday! Thank you for all that you do!
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