If you’ve ever considered being your own boss and building a business that can supplement or replace your CRNA income, there are paths out there that our peers are paving. One of those people is Mariann Trice, CRNA, ARNP, who transitioned to an independent practice after working more than 30 years in the medical field. Today she’ll tell us about her journey into entrepreneurship, the continuing education process, and why aesthetics and wellness have become a booming business.
Click the timestamps below to help you navigate through the many topics we discussed.
On This Episode:
As your CRNA career grows and evolves, there might come a time when you want to explore entrepreneurship. Whether you’re trying to increase your earnings or take back more of your own time, entrepreneurship can be a great option for many people.
Since CRNAs often work independently, transitioning to a business owner makes a lot of sense. If it’s something you thought about before or hope to do in the future, then today’s guest will provide a lot of great information about what it takes.
Mariann Trice, CRNA, ARNP, worked as a registered nurse for more than 30 years and her anesthesia journey began about 15 years ago. In 2016, she and her husband moved to Washington and that’s where she began an independent practice. Now she works full-time in a CRNA-owned and CRNA-only group (Paceline Anesthesia) and launched a small business in aesthetics and wellness one year ago called Luminosité Aesthetics and Wellness, PLLC.
During our conversation, we’ll talk about the ups and downs of entrepreneurship and the education that never stops when you’re trying to build a career. We learned a lot during the show and hope you do as well.
As you get started on the episode, keep an ear out for these topics:
- How she found an interest in anesthesia during a trip to Guatemala.
- Why she decided to start this new aesthetics and wellness business.
- The new career required continuing education and training.
- Why the training offered by CRNAs was far superior to what others were offering.
- Her biggest challenges when setting up the business.
- How the pandemic helped her prioritize her life and career.
- Stats on the aesthetics market and how quickly it’s growing.
- The rise of ‘Bro-tox’ – how men are using aesthetics more often.
- Can you replace CRNA income with aesthetics?
- How much time and effort it takes to launch and build a business.
- Why schedule flexibility is one of the best rewards from starting the new business.
- Learning about social media marketing and outsourcing it
Check it out the interview at the top of the page and use the timestamps to help you navigate through the many topics we discussed.
3:47 – Background on our guest today
6:02 – Move to Seattle
8:26 – A W2/1099 offer she received
10:22 – Launching her new business
12:21 – Additional training required
14:39 – 3 CRNAs that offer training courses
18:40 – Biggest challenges in this journey
21:14 – Starting during a pandemic
23:19 – Market is booming
24:37 – Pandemic’s impact on the industry
26:03 – ‘Brotox’
30:24 – Income
37:52 – Limitations
41:51 – AANA advocacy
47:56 – Biggest reward
51:36 – Social media marketing
55:43 – Final thoughts
Earn MAC Dev Credit by listening to this episode
ADDITIONAL RESOURCES:
https://beautiphiyou.com/kelly-hermans/
https://aura-academy.com/instructors/
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"The market for aesthetics is booming. Booming. If you are thinking about it, now is the time."
-Mariann Trice, CRNA, ARNP
