Ep 164: CRNA Entrepreneurship in Aesthetics and Wellness

If you’ve ever considered being your own boss and building a business that can supplement or replace your CRNA income, there are paths out there that our peers are paving. One of those people is Mariann Trice, CRNA, ARNP, who transitioned to an independent practice after working more than 30 years in the medical field. Today she’ll tell us about her journey into entrepreneurship, the continuing education process, and why aesthetics and wellness have become a booming business.

Click the timestamps below to help you navigate through the many topics we discussed.

On This Episode:

As your CRNA career grows and evolves, there might come a time when you want to explore entrepreneurship. Whether you’re trying to increase your earnings or take back more of your own time, entrepreneurship can be a great option for many people.

Since CRNAs often work independently, transitioning to a business owner makes a lot of sense. If it’s something you thought about before or hope to do in the future, then today’s guest will provide a lot of great information about what it takes.

Mariann Trice, CRNA, ARNP, worked as a registered nurse for more than 30 years and her anesthesia journey began about 15 years ago. In 2016, she and her husband moved to Washington and that’s where she began an independent practice. Now she works full-time in a CRNA-owned and CRNA-only group (Paceline Anesthesia) and launched a small business in aesthetics and wellness one year ago called Luminosité Aesthetics and Wellness, PLLC.

During our conversation, we’ll talk about the ups and downs of entrepreneurship and the education that never stops when you’re trying to build a career. We learned a lot during the show and hope you do as well.

As you get started on the episode, keep an ear out for these topics:

  • How she found an interest in anesthesia during a trip to Guatemala.
  • Why she decided to start this new aesthetics and wellness business.
  • The new career required continuing education and training.
  • Why the training offered by CRNAs was far superior to what others were offering.
  • Her biggest challenges when setting up the business.
  • How the pandemic helped her prioritize her life and career.
  • Stats on the aesthetics market and how quickly it’s growing.
  • The rise of ‘Bro-tox’ – how men are using aesthetics more often.
  • Can you replace CRNA income with aesthetics?
  • How much time and effort it takes to launch and build a business.
  • Why schedule flexibility is one of the best rewards from starting the new business.
  • Learning about social media marketing and outsourcing it

Check it out the interview at the top of the page and use the timestamps to help you navigate through the many topics we discussed. 

3:47 – Background on our guest today

6:02 – Move to Seattle

8:26 – A W2/1099 offer she received

10:22 – Launching her new business

12:21 – Additional training required

14:39 – 3 CRNAs that offer training courses

18:40 – Biggest challenges in this journey

21:14 – Starting during a pandemic

23:19 – Market is booming

24:37 – Pandemic’s impact on the industry

26:03 – ‘Brotox’

30:24 – Income

37:52 – Limitations

41:51 – AANA advocacy

47:56 – Biggest reward

51:36 – Social media marketing

55:43 – Final thoughts






Start Here

“The market for aesthetics is booming. Booming. If you are thinking about it, now is the time.”

-Mariann Trice, CRNA, ARNP





CRNA Careers

Ep 182: The Push for Full Practice Authority for VA CRNAs

More than 1,000 CRNAs work with the Veterans Health Administration and they can’t operate with full practice authority like their counterparts serving in every branch of the military. The Association of Veterans Affairs Nurse Anesthetists is working to change that despite significant pushback, and former president Diane Boettger, MHS, CRNA, joins the show to talk about her time on the board and the work the organization is doing to push CRNAs forward.

CRNA Careers

Ep 181: The CRNA Coroner – Another Avenue to Serve

It’s been incredible to watch the number of CRNAs that have thrown their scrubs into the ring for political positions around the country. As the trend continues to grow, we want to spotlight another one of these incredibly talented and devoted nurse anesthetists that have been recently elected.

CRNA Careers

Ep 180: Lobbying for CRNAs – How to Influence State Legislatures and Agencies

If you want an eye-opening perspective on lobbying and what it takes to influence lawmakers, this will be an episode you don’t want to miss. Bob Guyer of The Lobby School gives us a master class on how to be successful in convincing legislators to align with your goals, which is essential for CRNAs as we continue to fight to protect our industry and our paycheck.




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J. Cross CRNA
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This podcast is very well put together. I love the hosts Sharon & Jeremy, they do a fantastic job at presenting topics as well as getting great speakers on the show! This is my morning commute podcast everyday! Thank you for all that you do!
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I enjoy listening every morning. Great content and always a pleasure to learn something new.
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I started listening to this podcast religiously early on in my CRNA journey, a year before applying to CRNA school. The content in this podcast was one of my most helpful resources for getting into my first choice school, Wake Forest! It has also been a huge motivator for getting involved with the AANA now and throughout my career. I highly recommend this podcast to every prospective CRNA I meet.
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I appreciate hearing the latest and greatest in the world of Nurse Anesthesiology while also getting Class B credits. Just listen on your commute for a win/win experience. I love the perspectives from Jeremy and Sharon who both ask varied and insightful questions!
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If you’re a CRNA or any medical professional, I highly recommend giving this podcast a listen. Hosts have a great rapport.